The Perils of TheInternet and What You Can Do To Protect Yourself

"Spamming is not something you want to do. It will get your site shut down, your domain blacklisted, your ISP accounts closed, and cost you a lot of business" (Success Secrets of the Online Marketing Superstars, Meyerson, 222)

With the advent of the Internet and access to e-mail, many users are getting spammed. E-mail can be used to attack machines and outright destroy them. With this in mind, spammers use robots and dictionary based attacks to fill our Inbox with junk mail. Luckily, we can use filters to stop them dead in their tracks. With blocklists and content filters, we are able to ignore threats as well as malicious e-mails.

Harvesting e-mails from the visitors to a site will usually produce the most effective email lists. The only issue I have with this is that this can take years to achieve.

Secondly the volumes of spam messages on the web is so high these days that it becomes difficult for recipients of messages to tell the difference between genuine mail that they have requested to receive and spam. This greatly hinders the effectiveness of email advertising.

In conclusion, e-mail marketing is good because it allows us to personalize our outbound email that are effective opt-in email messages, distributed to targeted prospects, and will result in a higher, more positive result.