"One of the reasons eBay has been so successful is buyers essentially set the price they are willing to pay. The end result is rarely are retail prices ever reached on eBay." (Success Secrets of the Online Marketing Superstars, Meyerson, 141)
One of the best advantages of eBay is that you can find anything, at any time. When only actions come to mind, most of us don't think uBid or Yahoo Auctions. We tend to thing eBay. With this in mind, we can buy anything anywhere in the world, with the convenience of having to stay at home. Not only that, but we can buy things cheap. Furthermore, their powerful search engine lets us find what we need without having to know exactly what it is we are looking for.
One of the downsides (as with anything in life) is that one is open to fraud and scammers. Some people don't leave negative feedbacks against bad sellers/buyers because of their that in turn, they will also leave the good individuals negative feedbacks.
In conclusion, eBay is a terrific place for targeting a market. As long as you are aware of the negatives and the downsides it possesses, and as long as you know how to get ahead of your competition when trying to sell/buy an item, then eBay is the best place.
Chapter 17: Mastering E-Mail Marketing
16 years ago
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