Building Youru Business Using Audio, Web, and Video Conferencing

"Using cutting-edge technology, you can reach out to your markets, bringing your products and services right ot the consumer's computer desktop. This audiovisual collaboration is delivered easily and effortlessly through the Web." (Success Secrets of the Online Marketing Superstars, Meyerson, 120-121)

It is no surprise that as soon as streaming media technology was developed, people wanted to broadcast events on the Internet. While there are some arguments on what webcast means, most people typically refer to webcasting or cybercasting as a live stream on the Internet.

Webcasts can include audio, video, and other data types such as PowerPoint slides, animation, or whiteboard-type applications and are typically referred to as an interactive webcasts when such components exist.

Also, many webcasts include some form of communication between the audience and the talent. This is one advantage that webcasting has over traditional forms of broadcast.

There are a number of other benefits as well: digital data stream. It's asynchronous. There is bandwidth asymmetry. There will be a downstream backbone. It can be high speed (up to 20 Mbps if money allows). It's universally accessible and not limited by geography (it can be local or international.)It has unlimited spectrum (it is not currently regulated by any governmental agency and does not require a license.) It is low cost (webcasting does not require a large amount in infrastructure) and it can be targeted (it can be cost-effective for smaller audiences.)

How To Automate Your Online Marketing

"Testing and tracking bring you extremely valuable data to measure and improve your online effectiveness." (Success Secrets of the Online Marketing Superstars, Meyerson, 114)

Google has a wonderful tool for web developers. It is called Google Analytics. It is the free successor to the previously commercial Urchin Analytics software. This online tool is constantly being updated and improved, and is a must-have resource for anyone's search marketing campaign. It will show you valuable data about your visitors that you can use in combination with Google Sitemap, another must-have arsenal, along with other Google services...

Google Analytics allows the developer to view statistics on users visiting the web site. Such what is being click most often on the web site, where the users are coming from, what king of web browsers they are using, what kind of computer and connection they are using, time frame they stay on a particular page, their arrival source, etc.

Furthermore, one can know whether the visitor rate is going up or down by the conversion summary. We can also find the top five sources to the site and top five keyword if we use adwords. We can know which article's popularity is increasing and which is decreasing with the content summary.

This allows us to better adjust the page and improve it. Furthermore, this will allow us to reduce the bounce rate.

Traffic Conversion Secrets

"The most important point is to focus on principles, not tactics. Principles are enduring. Tactics can become obsolete overnight. Anytime someone teaches you a tactic, ask yourself, What is the principle behind this tactic? What is fueling this tactic to work?" (Success Secrets of the Online Marketing Superstars, Meyerson, 103)

Mitch Meyerson gave us a lot of insight in how conversion works. Most importantly, he shows us how to use the principles he as learn. They are very basic, but obviously play an important role. The examples of the geniuses at McDonald University with there "Would you like to add fries with that?" paints a vivid image on what it takes to bundle users. From that example, the corporation had a net profit of $35 million the following year, simply by using this tactic. Furthermore, I can see how using the other principle drivers is beneficial. For example, the notion of engaging your target audience by giving them a free 15 day trial of a piece of software is smart. It's really not that long, but long enough to win them over. By engaging my audience through clicking from page to page, I am getting them used to feeling comfortable with the content that is on my website. The only issue that I have had with this is, sometimes people forget which day they are on and they end up getting charged $77. Maybe that person didn't really enjoy the Video Professor CD, but still got charged with the price tag.

My Grade so Far at Midterm

I believe that I deserve a B for this Midterm project, based on my work. Most of my time obviously went into the website as a whole. All of my web design skills came forth. All of the content was ready to go. Due to my negligence towards my other areas of marketing, I believe that they were not as compelling. However, I chose this because I know that the meat of everything is in the main website. Not the Twitter. Not the MySpace. Not the eBay. Not the YouTube. From my main page, I'm able to cross link to those and everything else. I do see the value in the Networking sites, of course. But to me, they were not my priority in this campain.

Las Vegas Martial Arts Project

"Planning - It's the most powerful tool in the history of marketing, but it's definitely not mandatory. You've got to know ahead of time what you wish to accomplish with your Web site." (Meyerson, 25)

In essence, I want to make what we read into a website, which can then be converted to the Offline world.

"Involvement - Involving visitors means you give them a quiz, or maybe they enter your contest-whatever it is, you involve them." (Meyerson, 27)

I plan to use my obsession website to have features which can mobilize them to get up and meet up with others better discuss (or practice) their interests.

"Great Content - It's going to make visitors happy when they're there; it's going to keep them coming back for more visits on a regular basis." (Meyerson, 26)

My main plan is to get a list of martial artists who are in the greater Las Vegas area by giving them what they want - martial arts content.

"Promotion - You must promote your site online by registering it with search engines and by linking it with other sites. You've also go to be promoting it offline in the mass media and mailings." (Meyerson, 28)

I plan on incorporate the issues and ideas we have discussed in class by practicing what I have been reading. Cross linking, networking, etc.

YouTube Project

YouTube Account

My YouTube posting is designed to work along with the rest of my web sites - MySpace, Movie Obsession website, etc. It is meant to network along with other users who are fans of the martial arts industry. Furthermore, it is meant to enhance my relevancy with SEM. The movies in my channels are favorites because those are the movies that I have on my website. Those are the same movies that have rankings, which further fuel users to reply.

eBay Project

eBay Sale

"Show Hot Benefits - With bullets you want to create more curiosity. You're hitting them over the head with bullets, bullets, and bullets. Each bullet talks about a benefit, not a feature." (Meyerson, 46)

My Ebay LG Voyager cellphone sale includes all the hot features that a lot of people are wanting to buy. For example, it's Touchscreen, so I added that on there. Furthemore, I stated that it is used, but that it is in excellent condition still.

"Create The Greed Desire - Create a "greed desire" or "got to have it" mentality with free bonuses." (Meyerson, 51)

The purchase comes with the phone, a black silicone cover, and a charger - All for a very low price. This has the user feel that they are getting more for their money, which in turn makes them want to buy it.

"Create A Sustainable Advantage - By finding out what people want to buy, allowing them to buy it from you, and being able to deliver a benefit to them, you are able to sustain over a period of time" (Meyerson, 38)

If you go to my sales page, you are able to see what I have on display. It's a cellphone, like new, that costs $35 + $5 shipping. The lowest I found myself was $0.01, while the highest was still at $254.00, with the rest ranging from $40 to $110. My advantage is that I am selling the same item, for much less.

"Build Value By Comparing Apples To Oranges - Price becomes a nonissue because you establish the value of your offer as much, much greater." (Meyerson, 49)

In this case, my value is below the average of all the phone selling listed price was. The headline itself was stronger in comparison to the other sellers' headline for the same product.

MySpace project

http://www.myspace.com/jrnetweb

"Promotion - "You must promote your site online buy registering it with search engines and by linking with other site." (Meyerson, 28)

Another valueable piece of marketing is the fact that this myspace page has been made. By cross-linking it with my main website, I am able to elevate my rankings within search engines, which enhances my credibility on the Internet. Using this type of networking site is a very powerful tool that some mis-use and/or don't use it enough.

"Target A Hungry Market - These are people with money to buy products and services that really help, and people that are really hungry for a certain class of products or services." (Meyerson, 38)

The whole point behind this myspace is because I love martial arts. I know there is a chance that someone else out there is as well. By doing MySpace, I may potentially meet the next person who can further advance my education in this field. Or I can enter a business with someone who has the products and money, but doesn't know how to bring it forward onto the internet 100%.

"A Classic Headline - These are old words that have been used forever and ever. And sometimes the simplest words are the best!" (Meyerson, 44)

My headline of "Become the Next Martial Arts Master" is designed to capture martial artists. Anyone not in this field who happens to stumple upon my site won't care much about it. However, my market is for those in the martial arts, hence the title.
I feel this incorporates the idea behind a strong headline that uses simple words and builds interest.

"Build Interest - ...build interest by discussing a problem, expanding on your headline, or incorporating a story." (Meyerson, 45)

With my MySpace page, I wanted to start to build interest. By networking with those who are also obssesed with movies, I am able to better grow my network. My story in this case is how I'm a person from a city in the US who is obssesed with martial arts movies.

Movie Obsession Websites

Jose - http://www.joserosariolopez.com/kungfu

Content wise, I think that the strongest movie obession web site was mine. I believe that I have incorporated several of the features that were discused in class as well as in the book. For example, the headlines add to the page because these are hot, action-packed movies that have been released in the martial arts community.

By adding content that is fresh, I give the users the chance to keep wanting to come back and read about what I thought. Furthermore, the addition of the rating system along with the Leave a Reply feature enhance to value of the web site by creating a community within community.

Minni - http://www.lunaobscuradesign.com/fantasyObsession/

Clean, filled with a lot of great content. This website is easy to navigate and the
site is visually pleasing at the same time. What I wanted to find in here is how users interact in the page amongst themselves.

Albert - http://www.vampfansite.com

The concept behind this page is a good one, yet sometimes the color in the main navigation tends to bleed onto the text, which takes my focus away from the content that I'm trying to seek.

Ardie - http://www.manfilms.hunterunknown.com

The web site is pretty cool. The one reason I like it is because it looks...manly. The logo's black background at the very top makes me think of footbal. The one thing that I felt was lacking was the content area. In the reviews section, only three movies were added. If this is a movie obsession website, I want to know about a lot of movies.

Kiely - http://www.fagabeefee.com/

I'm actually a little bit thrown off by the main index page. I don't know what I am supposed to do once I finish taking the quiz. I'm assigned a rank, but I don't know what to do with it, or how to promote myself. I think this is a very interesting concept that could be expanded upon.

The Magical Power of Headlines

"The problem is that their headlines don’t “reach people where they live.” These headlines don’t create interest, desire, or receptivity to taking action. They don’t do their job, so they’re not good headlines.” (Meyerson, 77)

Every day when we drive around the freeway, we see many headlines. They advertise either casinos, or nightclubs, jewelry stores, or even lawyers. Some of them catch my interest, but most of them do not. In fact, I have a hard time remembering what they were about. Even the ones that I liked, I forgot for which company they were even advertising for in the first place. On the web, the idea is the same. We have a tendency to not read everything on the web unless it is something we really like. We tend to skim through content that probably someone spent a lot of time writing. Why is this? Well, first of all, we lack the time needed to really sit and enjoy reading or even learning from an article. We also need things now, and if it’s not now, it is not happening. This is where headlines come in for the internet. If we can write power headlines that can capture our audience at the snap of our finger, we can have them read a little bit more of our content. If that content is strong, then we can keep them yet a bit more. Through the use of power headlines, we can sell our site better. We can increase and hopefully retain our audience. As a web designer then, the use of copywriting then becomes a very valuable asset that we have obtained. We now have to manage it well in order to increase visitors to our site.

The Seduction of the Online User

"I find you very attractive. Your assertiveness tells me that you feel the same way about me. But ritual remains that we must do a series of platonic actions before we can have intercourse. But all I really want to do is have sex with you as soon as possible.” (Meyerson, 58)

Taken from the academy award-winning movie ABeautiful Mind, author Mitch Meyerson tells us how shortcuts just do not work. If taken lightly, some users may get a chuckle out of this example, but in reality, we cannot just say or do what we want to do, when we want to do it. We have to entice our users and feed them what they want until they just need and want what we offer. We can lure them by fascinating them and teasing them a bit. In order to meet our goals, we have to have users. In order to have users, we must keep them. This goes all the way down to the core of the subject matter. I must not only entice you , the users, with something that is valuable to you, but also give out content that you just cannot get enough of. I must first cater to you and service you, before I can get what I want. I must deliver bits and pieces of what you want to see. I must get in your thoughts and read what it is you came to my site for, in order to provide that. I have been to sites that just want me to enter my credit card information in order for me to buy their products. Why should I? As soon as I see the Visa or MasterCard logo on the first page, my cursor is already moving towards the X. This is unacceptable practice in the online business, but I guess it works since several people are doing it, right?