Traffic Conversion Secrets

"The most important point is to focus on principles, not tactics. Principles are enduring. Tactics can become obsolete overnight. Anytime someone teaches you a tactic, ask yourself, What is the principle behind this tactic? What is fueling this tactic to work?" (Success Secrets of the Online Marketing Superstars, Meyerson, 103)

Mitch Meyerson gave us a lot of insight in how conversion works. Most importantly, he shows us how to use the principles he as learn. They are very basic, but obviously play an important role. The examples of the geniuses at McDonald University with there "Would you like to add fries with that?" paints a vivid image on what it takes to bundle users. From that example, the corporation had a net profit of $35 million the following year, simply by using this tactic. Furthermore, I can see how using the other principle drivers is beneficial. For example, the notion of engaging your target audience by giving them a free 15 day trial of a piece of software is smart. It's really not that long, but long enough to win them over. By engaging my audience through clicking from page to page, I am getting them used to feeling comfortable with the content that is on my website. The only issue that I have had with this is, sometimes people forget which day they are on and they end up getting charged $77. Maybe that person didn't really enjoy the Video Professor CD, but still got charged with the price tag.