eBay Project

eBay Sale

"Show Hot Benefits - With bullets you want to create more curiosity. You're hitting them over the head with bullets, bullets, and bullets. Each bullet talks about a benefit, not a feature." (Meyerson, 46)

My Ebay LG Voyager cellphone sale includes all the hot features that a lot of people are wanting to buy. For example, it's Touchscreen, so I added that on there. Furthemore, I stated that it is used, but that it is in excellent condition still.

"Create The Greed Desire - Create a "greed desire" or "got to have it" mentality with free bonuses." (Meyerson, 51)

The purchase comes with the phone, a black silicone cover, and a charger - All for a very low price. This has the user feel that they are getting more for their money, which in turn makes them want to buy it.

"Create A Sustainable Advantage - By finding out what people want to buy, allowing them to buy it from you, and being able to deliver a benefit to them, you are able to sustain over a period of time" (Meyerson, 38)

If you go to my sales page, you are able to see what I have on display. It's a cellphone, like new, that costs $35 + $5 shipping. The lowest I found myself was $0.01, while the highest was still at $254.00, with the rest ranging from $40 to $110. My advantage is that I am selling the same item, for much less.

"Build Value By Comparing Apples To Oranges - Price becomes a nonissue because you establish the value of your offer as much, much greater." (Meyerson, 49)

In this case, my value is below the average of all the phone selling listed price was. The headline itself was stronger in comparison to the other sellers' headline for the same product.