http://www.myspace.com/jrnetweb
"Promotion - "You must promote your site online buy registering it with search engines and by linking with other site." (Meyerson, 28)
Another valueable piece of marketing is the fact that this myspace page has been made. By cross-linking it with my main website, I am able to elevate my rankings within search engines, which enhances my credibility on the Internet. Using this type of networking site is a very powerful tool that some mis-use and/or don't use it enough.
"Target A Hungry Market - These are people with money to buy products and services that really help, and people that are really hungry for a certain class of products or services." (Meyerson, 38)
The whole point behind this myspace is because I love martial arts. I know there is a chance that someone else out there is as well. By doing MySpace, I may potentially meet the next person who can further advance my education in this field. Or I can enter a business with someone who has the products and money, but doesn't know how to bring it forward onto the internet 100%.
"A Classic Headline - These are old words that have been used forever and ever. And sometimes the simplest words are the best!" (Meyerson, 44)
My headline of "Become the Next Martial Arts Master" is designed to capture martial artists. Anyone not in this field who happens to stumple upon my site won't care much about it. However, my market is for those in the martial arts, hence the title.
I feel this incorporates the idea behind a strong headline that uses simple words and builds interest.
"Build Interest - ...build interest by discussing a problem, expanding on your headline, or incorporating a story." (Meyerson, 45)
With my MySpace page, I wanted to start to build interest. By networking with those who are also obssesed with movies, I am able to better grow my network. My story in this case is how I'm a person from a city in the US who is obssesed with martial arts movies.
Chapter 17: Mastering E-Mail Marketing
16 years ago
No comments:
Post a Comment