Writing Web Copy That Sells

"Create a greed desire – Create a “greed desire” or “got to have it” mentality with free bonuses. You may have people really excited about your offer, but not ready to buy…make your offer irresistible and pile up the value side of the scale with free bonuses.” (Meyerson, 51)

In our times right now, everyone is being more money conscious. They tend to spend less and less and just in what they need. Not what they want anymore. With this in mind, we have to give them the most value, actually, the most perceived value in their eyes. We have to get and generate business. We may offer discount if they book ahead of time, or discounts if they involve their friends. This would in turn keep them motivated. Along with this, however, we should offer extra incentives to lure them more in. We may offer backstage tours for a facility, or special 1 on 1 training for a limited time, etc. Even though it may not really be out of our way to do this, for them, it may appear as if they truly are special in. Furthermore, who is to say this will hurt. It will hurt the business more if we lose a customer just because we had to stick to the rules. If we not flexible, in the long run, this may hurt the company. What if they had the time of their life and run off and tell their friends, and then they also come, etc.? We need to approach our clients with a perceived value in what they are getting.