Killer Content

"Promotion will lure them to your site, but it's killer content that will encourage return trips. Killer content means information that gets people to respond emotionally." (Success Secrets of the Online Marketing Superstars, Meyerson, 24)

I think too often websites focus excessively on how the site itself looks. They think that if the website looks good enough, people will stay. But not everyone is like this. People go to your pages to find out more about what it is that interests them. I see other sites that just have tons of content smeared all over the page, where I find it difficult to get to where I need to. These pages just overload me with too much information, which is not really fun. When I'm interested in something, I want to be lead to other similar content, which in turns, keeps me motivated in finding more about what the company is all about or what services they are trying to offer me.