Building Your Online Brand

"Go to Your Customers – Ask them who your company is and what your company is about, and see if your customers all say you’re about the same thing, or if they have conflicting messages.” (Success Secrets of the Online Marketing Superstars, Meyerson, 34)

This is a great message to always convey. Sometimes we try to change who we are in order to appeal to some demographic. Sometimes we may lose focus of who really we are targeting by going after the wrong audience. This costs time in marketing. And all this lost time is valued as money. In the Wynn, not only the customers know what we represent, but more importantly, us, the staff, need to know what we belief in and represent. This is vital to provide the quality service that is expected from us. If all of us who work there are on a different page regarding standards, values, etc., then we are conveying the wrong message to our guests. By knowing our customers, we can better serve their needs and expectations. The branding message is portrayed by our core values, and that is what is important. Sure, we may get local guests who come into the casino, but we treat them no differently than anybody else. Why should they be? If they do not come back to us, they will just go to our competitor. When we make the customers feel like they are really at home (even though they are on vacation or on a convention trip,) that is when we really feel proud.